The "Chiripal Mirchi Green Yodha" is an environmental initiative launched by the Chiripal Group in collaboration with Radio Mirchi. This campaign focuses on promoting tree plantation and e-waste management in Ahmedabad, aiming to enhance the city’s green cover and foster community involvement in environmental sustainability. The campaign, which commenced on World Environment Day, has successfully planted thousands of trees across various locations, including schools, societies, and public spaces.